What is Utoy?

An epic and magical land that has never been told before spreading from wooden branches to many different dimensions...Enjoyable heroes from their roots to nowadays...We call them Tree-borns.

Limited edition role-playing action figures. Completed with wooden puzzle pieces. All about a wooden imaginary dimension. The day will certainly come where the paths of each character will cross in the depth of the Dimensional Land of Wood.

Complete your (s)hero by uniting the wooden pieces in order to create your land in the fantastic land of wood dimension.

Inspect the starter story card to get to know them better. Follow their adventures from social media and explore where they live on the map. Create your own collection of "toys" by customizing the features. Imagination is real magic. In this land, you are as strong as your magic. Find your reflection in the fantastic dimensions of UTOY, and start the fun.

A new soul to the wooden toy world. It is an innovative perspective where our new generation, original products, and our culture meet modern design. The Dimension game of wood is the meaning of a fantastic, fairy-tale world with past cultures that may actually be real. It is hand-processed from 100% natural hornbeam wood and EN-71 certified paint is used.

How to play?

This is a first edition feature  “the seven’s of Legends”. Each figurine is composed of several magnetic blocks. Create your own hero(es) and discover the new magical world.

Legends of heroes combined with forgotten extraordinary stories are out of this world! Tree-borns are live there and you can learn about more. A magical world based on the ancient mythological theme, characters, and dimensional land.

A new version of wooden toys by a Utoy. It is an innovative perspective where our new generation, original products, and our culture meet modern design. Dimension game of wood; are the adventures of life in this magical realm. It is hand-made from 100% natural hornbeam wood and only  EN-71, blue angel certified paint is used. All limited edition.

We believe in the power of design to communicate, inform, and influence our decisions. Tickle your mind with imagination muscles.

What are your other passions when not designing?

A lot’s of new stores inspired by old folk tales come to life again with our designer's pen and we hope you love them as we create brand new beautiful stories, drawings and characters.
Whether you tell your little ones or yourself, you can find a piece of yourself.

Dimensional Land of Wood

A new beginning to the magical world.
Give your friends a new world instead of buying classic gifts.
Decorate nursery rooms with our most cute heroes. They are as unique and cute as your baby.